IP & Branding
I help entertainment brands develop bold, character-driven identities. From logos to key art, I bring beloved properties to life with work that feels expressive, energetic, and instantly recognizable.
December the TwELFth
Logo & Key Art for a beloved Christmas classic
For the Elf brand, I developed a cut-paper inspired visual identity full of holiday energy and charm.
This included logo styling, character illustration, background elements, and layered storytelling details.
The logo blends authentic Elf iconography into a playful, cut-paper holiday identity.
Buddy’s hat, the film’s title styling, and handmade decoration cues all come together to create a warm, energetic visual mark that feels true to the movie’s spirit.
Supporting characters and props were illustrated in a textured, handcrafted cut-paper style.
This approach expanded the visual world with charm and dimension, adding depth, whimsy, and layered storytelling throughout the key art.
The artwork extended into retail displays, creating an immersive in-store holiday experience.
Large scale installations brought the cut-paper world to life, turning merchandising spaces into festive, story rich environments for fans.
Tom & Jerry: Gokko
A kawaii-inspired logo for a new era of Tom & Jerry
The logo for Tom & Jerry Gokko needed to feel as sweet and kawaii as the series itself, without losing clarity or presence.
I combined soft pastel styling with bold, expressive shapes to create an identity that is both adorable and unmistakably strong within the show’s playful world.
Early tone exploration sketches helped define the brand’s core themes—cute, mischievous, joyful, and full of playful energy.
These quick studies guided the visual direction for the final kawaii-inspired identity.
The project also included developing localized logo versions for international markets.
Each variation maintained the same soft, bubbly personality while adapting to new character sets.
The final identity extended across merch and retail products, from accessories to apparel.
The style also carries into the show’s streaming presence on major networks, giving the brand a cohesive, fan-friendly look everywhere it appears.